AI Search Optimisation for Law Firms

Is ChatGPT recommending
your law firm?
It should be.

People searching for legal help ask ChatGPT 'best family lawyer in [suburb]' or 'compensation lawyer no win no fee' before they even call. We measure whether your firm shows up — and fix it in 10 days.

No lock-in · Results in 10 days · $149 credited if you proceed

Your competitors may already be showing up on ChatGPT.

When someone types "best family lawyer in [suburb]" or "employment lawyer no win no fee"into ChatGPT, the AI doesn't check Google rankings. It pulls from its training data and live web sources.

If your firm's website, content, and schema aren't structured for AI citation, you won't be mentioned — no matter how long you've been practising or how strong your reputation is.

1 in 3 searches in Australia now start on an AI platform. For high-stakes legal decisions, people research thoroughly — and AI is where they start.

What people are asking AI right now

"best family lawyer in [suburb]"
"employment lawyer no win no fee Sydney"
"who do I call for a car accident claim"
"conveyancing solicitor near me"
"is [firm name] a good law firm?"

Every one of these is a moment where your firm could be recommended — or invisible.

What we actually do for law firms

01

AI Citation Score Baseline

We run 36 standardised queries across ChatGPT, Perplexity, Google AI, and Claude — measuring exactly how often your firm is recommended vs. competitors in your practice areas.

02

GEO Fixes & Schema

Schema markup (LegalService, Attorney, LocalBusiness, LawFirm), AI-crawler access, and legal content restructured for plain-language search queries.

03

Monthly Score Reports

Track your AI Citation Score every month. See which AI platforms are recommending your firm and which competitors are gaining ground in your key practice areas.

Right for your law firm if...

You run a boutique firm, sole practice, or mid-size legal practice

You have an existing website (2+ years old)

You're paying for SEO or AdWords but not getting AI referrals

You practice in competitive areas — family law, conveyancing, personal injury, or employment

Your firm operates in a competitive metro or suburban market

The principal makes the decisions — and wants data before committing to a retainer

Start with the data. No obligation.

The $149 Diagnostic shows your AI Citation Score vs. your top 3 local competitors. Most legal clients who see the gap choose to move forward — but you decide.

✓ No lock-in✓ 10-day turnaround✓ $149 credited to month 1